What is SEO and How Does it Help My Business?

What is SEO?

Search Engine Optimization, also known as SEO, is an effective promotional tool that will drive traffic to a website and help improve its visibility. The process involves increasing the number of organic results that populate in response to a potential customers inquires. In its entirely, SEO takes into consideration specific details of a search and uses them to rank the subject among similar results. A few examples of these details include terms and keywords, search types, different engines or platforms being used, backlinks, inbound links, and even the different types of content that is available on a subject.

By employing SEO, a client can expect to generate more customer awareness through an increased number of viewers on their website. Simply put, you want to build bridges. Bridges that connect your targeted audience to your product or message.


How Can My Business Benefit From SEO?

Search engine optimization can greatly increase leads to your business. Did you know that 60% of all businesses do not have a website? Most customers will not do business with a company that doesn’t have an online presence. If you do not build an online presence, you are missing out on millions of customers a day that are looking for you. Even a simple Facebook page would suffice.

Does Social Media Help SEO?

Social media is a relatively new concept but is a major tool in SEO efforts for businesses. Most businesses give out coupons and promotions on their social media accounts whether that be on Facebook, Twitter, Instagram, etc. Even if you don’t plan to use social media for your business it’s a smart move to at least claim your pages before another business with a similar name beats you to it.

If you do plan to stay active, it may seem impossible to gain followers right off the start. In order to increase a loyal following, you’ll have to be engaging with your customers. You’ll notice that the businesses within a large following interact with their audience and post daily across social accounts. It may even be beneficial to hire an employee to run your social media if you don’t have time to do it yourself. It’s important to keep up with your audience at all times.

All in all, SEO is a big player in digital marketing for businesses and brands. Give us a call today and see how we can best help you.

Leave a comment