In this post, we are going to answer all of the questions running through your head about “What is social media management?” Then, we’ll go into about why social media management is important and cover how a social media management company can help you see better results.
What is Social Media Management?
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn and YouTube.Social media management is more than just posting updates to your company’s social media profiles. It also includes engaging with your targeted audience and looking for opportunities to increase reach and visibility. Here are just a couple of the tasks that are involved with managing social media:
Choosing the Right Platforms
Before putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. Here’s a brief overview of the different platforms and what benefits they can provide your business:
- Facebook – Facebook has nearly 2 million monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience.
- Instagram – Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries.
- Twitter – Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable.
- LinkedIn – LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.
- YouTube – YouTube has become the second largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share through other channels.
Developing a Social Media Strategy
Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.
Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.
You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
Responding to your followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service. The time you respond could very well determine if they will go with your company or not.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public.
Social media ads are an integral part of answering what is social media management. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.
For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad. Definitely need a budget for this, $100 a month won’t cut it.
Tracking Performance Over Time
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
Tracking your performance also helps you identify areas of improvement. Once you know what needs work, you can start taking actionable steps to improve your social media strategy. This will enable you to boost results now and in the future.
Why Social Media Management is Important
Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business. The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.
Additionally, social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget. Social media management allows you to experience significant results when it comes to lead generation and conversion. This eliminates high out of pocket costs that come along with traditional marketing tactics like billboards or TV ads.
Why Hiring a Social Media Management Company is a good move
Knowing what and why social media management is important is only half the battle. Now, you have to put that knowledge to use and start making decisions about your company’s social media management.
For many most businesses, there isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
This is where a social media management company comes in. A social media management company like Inflight Creations, here in Scottsdale, Arizona helps supplement your digital marketing efforts by providing expert social media services. Not only do they have the time to dedicate to implementing your campaigns, but they also have the skills and knowledge needed to ensure that your social media efforts are a success.
By this point, there should no longer be a question about what is social media management so the next time a colleague asks you “What is social media management?” you’ll be able to answer their question and refer them to an informational blog. Now that you know what is involved with effective social media management and why it’s important to your business, it’s time for you to make an educated decision about your own social media management. Will you use your in-house resources? Or partner with a social media management company that will enable you to focus on your core business?
When it comes to social media management, you don’t have to go it alone. As a social media management company, Inflight Creations offers a range of digital marketing services from social media management to social ad strategy and development. With our team behind you, there’s nowhere to go but up.
Contact us today if you’re ready to take your social media marketing to the next level!