Many people make the misconception about what branding is. Branding goes behind the logo of a business. Good branding is strategic. How do your customers perceive the company behind the logo. What does the brand represent? Do your customers trust you? Does your brand set up some sort of exclusivity? A unique brand can have a huge impact on your business by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.
Over the years, we’ve helped countless startups, mom and pop shops and big businesses rebrand their companies. With a a credible foundation, we’ve come up with a list of the top 5 most powerful brands of 2018:
Nike is a perfect example of a brand. The logo is simply a checkmark. And yet, Nike’s marketing is not just about selling shoes or athletic apparel–it’s pitching a lifestyle. A lifestyle that everyone feels they need to have. And this is not a mistake–it’s an intentional goal of the Nike branding strategy. Every brand or startup out there can learn a thing or two from Nike.
Our list wouldn’t be complete without Facebook and Mark Zuckerburg. From being a Harvard dropout, Mark has created a social network empire. When the top social network, Myspace, failed to keep innovating, Mark continued to do so. He has millions of people signing up for his service every day. People are literally handing over their personal information to get their own page. The reality is, that they are making some major money selling our information than you could imagine.
Since the late Steve Jobs, Apple has been at the forefront of minimalist design that has separated itself from its competitors such as Microsoft and Samsung. With a more pricier product among the same specs of computers from its competitors, why would you choose to buy a Mac over a PC? Just put the two side by side and there is your answer. Apple products are aesthetically beautiful to look at. This is why a consumer would go about to purchase a product that looks better and performs less over a product that is cheaply built but performs well. With this approach, they’ve revolutionized the computer industry. And although Apple isn’t generally the first on the market to launch an innovative product, they do know how to improve on a concept and launch a far superior product when they’re ready.
Have you ever heard that term, “Just Google it.” Yeah, I’m sure you have. It’s become a such a common term that we find ourselves saying without even realizing it. You can find just about every question to every answer with our mobile phones. You no longer have to scramble through an encyclopedia or textbooks to find answers. It takes just a mere second to find any answer you please.
With that, Google is becoming more than just a search engine. It has its footprint in every part of business from drones to space exploration, shopping to solar energy, corporate collaboration tools to online advertising. Google has grown into a global empire. The future might not be big enough for Google and the rest of us.
Amazon is the big powerhouse that has shaken the global industry in the last decade. From only selling books online to now selling everything you can possibly think of, Amazon has taken control on how we make our next purchase. Beyond being an online retailer, it produces cloud infrastructure and is present in music and video streaming. In addition, the 2017 $13.7 billion Whole Foods acquisition took Amazon from the digital to the physical realm. What’s next for the number one brand in the world?